Create and execute all marketing promotions for events, fundraisers and audience development
Maintain and update internal intelligence on email analytics, engagement metrics, conversion funnels, and overall campaign performance for internal and external use
Analyze performance reporting to identify optimization opportunities and recommend how to improve the effectiveness of promotions across all marketing channels
Identify automation opportunities to increase efficiency and improve processes within the team
Support development of the marketing campaign strategy, including planning campaigns to deploy an appropriate mix of cross-channel marketing tactics to ensure goals are met
Stay current on digital marketing best practices, e-commerce trends, new web technologies and how to implement these new technologies into campaigns
Utilize project management tool to manage the email marketing deployment calendar
Work with Digital Content Team on promotion requests and digital content creation schedule
Utilize audience segmentation based on audience profile data, location and/or engagement to deliver targeted messaging and ensure maximum marketing efficiency
Preserve data integrity and hygiene by adhering to established marketing guidelines
Apply testing methods (A/B) into everyday practice so that we are continuously learning and making improvements
Minimum 3 years of proven professional experience in leading goal-oriented digital campaigns
Hands-on experience using social media and SEO for brand awareness
Demonstrate qualities of an organized individual with great attention to detail and focus on the quality of results
Must have a positive and upbeat attitude that focuses on what's possible instead of what isn't
Have excellent written and verbal communication skills
Capable of multitasking on-site in a fast-paced environment and with diverse teams
Capable of working extended hours when required
Must reside in New York City and have unrestricted work authorization to work in the United States
Fundamental knowledge of web analytics tools (i.e. Google Analytics, Adobe Analytics, etc)
Marketing metrics, specifically: A/B testing, creative and post-campaign ROI analysis, and the ability to optimize campaigns based on performance
Proficient in working with Google online tools (Google docs, Google sheets, Google Drive, etc)
Familiar with current publishing functionalities on Facebook, Twitter, YouTube and Instagram
Commensurate upon experience
Full-time position offers a comprehensive benefits package, including health insurance, paid vacation, sick leave, and more.
Tzu Chi USA Media Production Center located in Queens, New York.
Please submit your resume and cover letter along with your answers to the above questions.
This position begins on April 18, 2018.
Please DO NOT call.